Brand Strategy
Positioning, messaging, customer journey, campaign direction, and go-to-market planning.
Brand & Growth Marketing Strategist
Building Brands,
Building Brands,
Campaigns, and
Growth Systems
That Perform
I'm Rodrigo Gonzalez, a brand and ecommerce marketing strategist with 10+ years of experience building consumer brands, launching products, growing content platforms, and managing full-funnel campaigns from strategy through execution.
Leadership
Marketing leadership across brand, growth, and execution.
Growth Marketing
SEO, paid media, email, analytics, CRO, content systems, and landing page strategy.
Marketing Leadership
Cross-functional collaboration, vendor direction, creative workflows, launch planning, and business-focused execution.
Platforms
Platforms Built, Led, and Grown
4 The Creatives
Built and marketed a design education platform reaching 100K+ YouTube subscribers through content strategy, digital products, email marketing, video production, audience growth, and brand positioning.
- 100K+ YouTube subscribers
- Digital courses and education products
- Email list and audience growth
- Long-form content and video strategy
- Brand positioning and platform growth
Principium Studio
Led brand strategy, ecommerce positioning, product launch campaigns, creative direction, and conversion-focused marketing for consumer product companies, Amazon brands, and growing businesses.
- 100+ product launches supported
- Ecommerce and Amazon brand strategy
- Product storytelling and marketplace positioning
- Conversion-focused marketing assets
- Brand systems and campaign direction
Results
Results That Connect Strategy to Business Growth
0K+
YouTube audience grown through content strategy and education marketing.
0+
Product launches supported for ecommerce and consumer brands.
6-Figure
Digital education platform built through content, email, and course marketing.
$80M+
Ecommerce brand growth supported through brand and marketplace strategy.
Marketing should not just look good. It should clarify the offer, build demand, and create measurable movement.
Work
Selected Marketing Case Studies
4 The Creatives
Built and marketed an online education platform through YouTube, email, digital courses, video content, and brand-led community growth.
Challenge
Create trust and visibility in a crowded creative education market.
Strategy
Use high-value educational content, clear positioning, consistent video publishing, email marketing, and digital products to turn attention into audience and revenue.
Result
Grew the platform to 100K+ YouTube subscribers and built a six-figure education business.
Principium Studio
Led brand and marketing strategy for ecommerce and consumer product businesses, helping improve positioning, product presentation, and launch execution.
Challenge
Help brands stand out in competitive ecommerce markets where products often look and sound the same.
Strategy
Clarify positioning, improve messaging, guide creative direction, support product launches, and create marketing assets designed around conversion.
Result
Supported 100+ product launches and helped ecommerce brands improve visibility, trust, and sales performance.
Nena & Nene
Founded and built a six-figure Amazon business from the ground up — leading marketplace positioning, product storytelling, listing optimization, and brand presentation end to end.
Challenge
Create a stronger product and brand presence inside a competitive Amazon environment.
Strategy
Improve product positioning, optimize listings, strengthen visual storytelling, and align content with customer needs and purchase behavior.
Result
Supported marketplace growth and created a stronger foundation for Amazon product sales.
Success LA
Supported marketing, operations, customer growth, branding, and social presence for a growing local business.
Challenge
Create clearer communication and stronger customer-facing marketing for a service-oriented business.
Strategy
Improve brand consistency, support marketing operations, strengthen social presence, and create a more organized approach to customer communication.
Result
Helped improve business presentation, marketing consistency, and growth readiness.
Skills
Marketing Capabilities
Brand & Positioning
- Brand strategy
- Messaging
- Customer journey
- Campaign direction
- Go-to-market planning
- Offer positioning
Growth & Digital Marketing
- SEO
- Paid media strategy
- Email marketing
- Landing pages
- Conversion rate optimization
- GA4 / analytics
- Funnel strategy
Ecommerce & Marketplace
- Amazon Marketplace
- Product launches
- Product listing optimization
- Shopify / ecommerce strategy
- Product storytelling
- Conversion-focused content
Content & Audience
- YouTube strategy
- Video content
- Education marketing
- Podcast / content systems
- Email list growth
- Digital products
Marketing Operations
- Creative direction
- Vendor coordination
- Workflow development
- Cross-functional collaboration
- Campaign planning
- Marketing systems
About
About Rodrigo
I'm a brand and growth marketing strategist based in Vancouver, Washington, with 10+ years of experience building brands, content platforms, ecommerce marketing systems, and digital products.
My work sits at the intersection of strategy, creativity, and execution. I've helped build education platforms, support ecommerce growth, lead product launches, shape brand positioning, and develop marketing systems that turn ideas into measurable business outcomes.
I'm especially interested in roles where brand, content, ecommerce, and growth strategy work together — the kind of marketing that builds trust, creates demand, and supports long-term business growth.
- Based in Vancouver, WA / Greater Portland
- Open to Marketing Manager and Marketing Director opportunities
- Focused on brand, growth, ecommerce, content, and marketing leadership
- Available for remote, hybrid, or local opportunities
Resume
Resume
For a detailed view of my experience, marketing background, tools, and selected results, download my resume.
Targeting roles including:
Contact
Let's build what
Let's build what
grows next.
I'm open to marketing leadership roles where brand strategy, content, ecommerce, and growth marketing come together to create measurable business results.